The Big G gives ‘subjectives’ rules in a market with a ‘objectives’ evolution

Google released its Chrome last version a month ago and now any Flash contents considered as not crucial for the page are stopped. Last April its algorithm began to prefer those websites optimized for smartphones and tablets. These changes implemented by Google derive from an analysis of the use of Internet, especially from the fact that the number of Internet accesses from mobile devices outdid those from desktop and the importance of online shopping.
As a media agency, we are eager for innovation, creativity and analysis of new communication features that – we know – will impact the media system, the business, the economy and the society in the coming years. We are ready. Are you?

CHIUDI
CLOSE